Start defining how your brand sounds in just 5 minutes - Free Tone of Voice Starter Guide

Self-Serve Brand Voice Clarity for Small Businesses

Tired of second-guessing your brand messaging?

The Brand Voice Blueprint gives you a simple, structured way to define your brand voice — with AI prompts to help guide the process — so you have the foundation in place to create consistent messaging.

Simple, self-serve (with some AI help).
Here's what you get:

The Blueprint toolkit contains three files:

1) The Brand Voice Blueprint Instructions
2) The Brand Voice Blueprint Workbook
3) The Final Brand Voice Blueprint

Let’s break down each one:

Your step-by-step how-to guide. This file walks you through how to complete your Brand Voice Blueprint with confidence. Inside, you’ll find:

Tips for answering the workbook questions
Guidance on using AI to create your messaging
The exact ChatGPT prompts you'll use to generate your Final Brand Voice Blueprint content

View a prompt example (mission statement)

This is where your foundation comes together. You’ll answer 17 key questions about your business and brand, and select the words that best describe your tone of voice. This workbook captures the essential information you’ll use when running the ChatGPT prompts to create your Final Brand Voice Blueprint.

View Workbook example question

This is the finished product — the file you’ll share with anyone creating content or speaking on behalf of your brand. It’s a fillable PDF where you’ll copy:

Key answers from your workbook
Tone and style information
Core voice elements shaped by using the AI prompts

The Final Blueprint includes:

Mission Statement
Vision Statement
Brand Promise
Values
Positioning Statement
Target Audience Summary

Persona Snapshot
Elevator Pitch
Brand Pillars
Tone Traits
Tone of Voice Ranges
Messaging Themes

How you'll use it once it's done:

Your Brand Voice Blueprint becomes the reference point you’ll use to:

Write consistent content across your website, emails, and social media
Guide AI tools like ChatGPT to actually sound like you
Onboard freelancers, contractors, or team members faster
Give feedback more easily when content or messaging feels off
Make faster marketing decisions (because your core voice is already defined)
Stay grounded in what makes your business different—especially when things get noisy

whats-included

Looking to learn WHAT a brand voice is?

Or why you should have a formalized, guiding document (like The Blueprint)?

Here's the answer >>

Why this exists:

Most small business teams don’t have a brand strategist or copywriter on staff (and some don't even have a full-time marketer).

Even when they know what they stand for, it’s hard to explain how they should sound and even harder to keep it consistent across websites, emails, and sales decks.

The Brand Voice Blueprint was built by a former B2B marketing VP with 20 years of B2B marketing experience who was tired of hearing the brand described a dozen different ways—one version from marketing, another from sales, another from customer service, and still another from designers who couldn’t quite get the feel right.

It’s not a branding exercise. It’s a practical tool to help you define your voice once—and use it everywhere.

About the Creator

I'm Sarah Varner, a B2B marketing strategist with 20+ years of experience, including 15 years leading marketing for a $20M+ event portfolio. I created the Brand Voice Blueprint because I’ve been in the trenches—writing copy, building campaigns, and trying to get everyone from sales to support to sound like the same brand. I am passionate about messaging and tone and this product is a low-cost way to help others achieve clarity and consistency. I now run a B2B marketing consultancy where I work hands-on with clients who need custom, done-for-you support. The Brand Voice Blueprint as a more accessible option for small teams and founders who aren’t ready for an agency, but can still benefit from a strategic, professional brand voice guide.

Who's it for

Who's it for?

✔ This is for you if:

You sell services, education, or products that take some explaining
You want your marketing to sound clear and consistent—whether it’s coming from you, your team, or AI
You’re tired of content that feels off-brand or too generic
You’ve got freelancers, contractors, or tools that help you write, but no central voice guide to keep things consistent
You’re not ready to invest in a full rebrand, but you need messaging clarity now

❌ It’s probably not for you if:

You’re looking for a done-for-you, fully customized branding service
You sell primarily through impulse-based or trend-driven content and don’t need long-term message clarity
You’re not willing to spend time reflecting on what makes your brand different or meaningful

The Blueprint is simple, self-serve, and will help your brand to sound like you, consistently, across every platform.

Ready to get your Brand Voice Blueprint?

The Brand Voice Blueprint Toolkit gives you everything you need to finally feel confident and consistent when talking about your business.

Simple, step-by-step instructions
The workbook to define your tone and messaging foundation
AI-powered prompts to help you organize your message
A ready-to-use final Blueprint to share with your team or use yourself

One-time purchase: $329

No subscriptions. No hidden fees. Because explaining what you do shouldn’t be the hardest part of running a business.

Get the Blueprint

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Instant access. Self-paced. Built for small businesses like yours.