Free Brand Voice Resources
What’s a Brand Voice Guide (And Why Does It Matter)?
Not sure if you need a brand voice guide? This PDF breaks down the what and why so you can decide if it’s time to create one.
Tone of Voice Starter Guide
A quick intro to tone of voice with real examples and a mini exercise. Perfect if you’re just starting to think about brand personality.
Blank Brand Voice Guide Template
This is the same structure I use with clients when building full brand voice systems—but with no prompts or guidance. It’s also missing the 17 foundational questions that help you think through your brand before you start writing.
That’s intentional. This version is for anyone who wants to see the structure, sketch ideas, or take a first pass on their own.
Try filling it out yourself, or upgrade to get AI-assisted support that makes it easier (and faster) to finish.
Articles
Brand Voice vs. Tone of Voice: What’s the Difference?
Many people use these terms interchangeably—but they’re not the same. This article breaks down the difference between brand voice and tone of voice (and why knowing both matters if you want consistent messaging).
Why AI Copy Often Sounds Off (and How to Fix It)
AI tools can write fast—but they don’t always sound like you. This article explains why AI copy often feels generic or robotic, and how to fix it by giving AI the right inputs.
The Marketing Audit Small Businesses Actually Need
Your social engagement is down. Website isn't converting. Email campaigns feel flat. So you optimize posting times, A/B test subject lines, tweak ad targeting. But what if you're optimizing the wrong things?
Why "We're Different" Isn't Differentiating (And What Is)
Walk through any industry website and you'll see the same "differentiators" repeated over and over. Every business thinks they're different, and most of them say so using the exact same words. Here's the problem: when everyone claims the same unique qualities, none of them actually stand out.​