Curious what the Brand Voice Blueprint actually creates?

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Here’s a full example based on a fictional brand called Nest Financial Planning.

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Nest isn’t a real company, but their story reflects a very real kind of business: a small financial advisory firm that wants to sound clear, calm, and human—not cold, salesy, or full of jargon.

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What you're seeing:

Step 1: I created a fictional business, wrote a backstory, and answered the 17 Workbook questions from that perspective. View three of those questions and answers below.

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Step 2: I used those answers to complete a full Brand Voice Blueprint—just like a you would.

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Step 3: I followed prompts from the Blueprint in Action document to generate actual messaging using that voice.